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Data protection and data security when using our website are very important to us. In this Privacy Policy we adhere to our obligations set out in Italy’s Data Protection Code (“DPC”), and the EU's General Data Protection Regulation (“GDPR”) and inform you about which Personal Data we collect and process and for what purpose and of course about your rights and how you can assert them.

General Information

  1. What is Personal Data?

Personal data is information that makes it possible to identify a natural person. This includes in particular, your name, date of birth, address, telephone number, e-mail address, but also your IP address. Anonymous data exists if no personal reference to the user can be made.

  1. What is Processing?

    "Processing" means and covers virtually any handling of data.

  1. Who is responsible?

    The person responsible for the processing of Personal Data is For-ma Studio, 16128 Piazza Santa Maria in via Lata, Genova, Liguria, Italy. Please read this Privacy Policy together with our Cookie Policy and email, or call +39 3496 802 353 if you have any questions..

  1. Purpose and legal basis of processing

    In accordance with the DPC and the GDPR we need to have both a purpose and a legal basis to process Personal Data. The purposes are:

  • providing the website and their functions and contents,

    responding to contact requests and communicating with our customers,

  • providing our services, and

  • security measures.

Of course, we can only do that if we have at least one of the following legal bases or in other words lawful reasons to do so. Unless specifically described below, we typically link the above purposes to one of the following:

  • consent,

    to fulfill our services and carry out contractual obligations,

  • to fulfill our legal obligations, and

  • to protect our legitimate interests.

  1. Data transfers

    In certain cases, it is necessary to transmit the processed Personal Data in the course of data processing. In this respect, there are different recipient bodies and categories of recipients.

  • Service providers in the context of fulfillment processing
  • Companies that provide marketing services,
  • Service providers within the scope of providing our website, and
  • State authorities and institutions as far as this is required or necessary.

Our main operations are based in Italy and your Personal Data is generally processed, stored and used within Italy. In some instances, your Personal Data may be processed outside Italy. If and when this is the case, we take steps to ensure there is an appropriate level of security, so your Personal Data is protected in the same way as if it was being used within Italy. Where we need to transfer your data outside Italy, we will use approved standard contractual clauses in contracts for the transfer of Personal Data to third countries.

  1. Security

    In order to protect the data stored with us in the best possible way against accidental or intentional manipulation, loss, destruction or access by unauthorized persons, we use appropriate technical and organizational security measures. Our security levels are continuously reviewed in cooperation with security experts and adapted to new security standards.

  1. Storage and retention

    Your Personal Data will be stored by us only for as long as is necessary to achieve the purposes for which the data was collected or - if statutory retention periods exist that go beyond this point and for the duration of the legally prescribed retention period. We then delete your Personal Data. Only in a few exceptional cases is your data be stored beyond this period, e.g., if storage is necessary in connection with the enforcement of and defense against legal claims against us.

What Personal Data do we process?

  1. Log files

    When you access our website, some access data is recorded automatically and stored in a log file on our website's server. This means if you browse and simply have a look at our website, we process a) the IP address of your computer, b) the date and time of your access, c) the name and URL of the accessed file, d) the browser used, e) the amount of bytes transferred, f) the status of the page request, g) the session ID and g) the referrer URL. The legal basis for processing is our legitimate interest.

  1. Hosting of our website

    We use the hosting services of MadeByShape for the purpose of hosting and displaying our website. Wix does so on the basis of processing on our behalf, and that also means that all data collected on our website is processed on MadeByShape's servers. The basis for processing is our legitimate interest, and the initiation and/or fulfillment of a contract.

  1. Content Management System

    We use the Content Management System (CMS) Craft by Pixel & Tonic, Inc. to publish and maintain the created and edited content and texts on our website. This means that all content and texts submitted to us is transferred to Craft. This represents a legitimate interest.

  1. Cookies

    We use so-called cookies on our website. Cookies are small text files that are stored on your device (PC, smartphone, tablet, etc.) and saved by your browser. For further information please refer to our Cookie Policy. The legal basis for the use of cookies is your consent as well as our legitimate interest.

  1. Mapbox

    We use MapBox API, a service of MapBox to visually display geographical information and map functions. When you use the map functions, MapBox stores a cookie on your device which transfers information about your use of our website, including your IP address, to a MapBox server. This data is processed for the purpose of displaying the maps and ensuring the functionality of the map functions. The basis for processing is our legitimate interest.

  1. Vimeo Videos

    We have integrated video components from Vimeo. The integration requires that Vimeo can perceive your IP address. This is a mere technical process and required to make the video components available for viewing in your browser. The basis for processing is our legitimate interest.

  1. Fonts

    We have integrated Fonts by Font Awesome of Fonticons Inc. To enable the display of fonts, a connection to Font Awesome’s server is established when our website is accessed. This enables Fonticons to determine which website sent the request and to which IP address the display of the font is to be transmitted. The integration is based on our legitimate interest.

  1. Contact options

    If you contact us, we process the following data from you for the purpose of processing and handling your request: first name, last name, e-mail address, and, if applicable, other information if you have provided it, and your message. The legal basis for the data processing is our obligation to fulfill the contract and/or to fulfill our pre-contractual obligations and/or our legitimate interest in processing your request.

  1. Social Media

    We are present on social media on the basis of our legitimate interests (Instagram, Facebook, and LinkedIn). If you contact or connect with us via social media platforms, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contractual service, if any.

  1. When using our services

    We process the Personal Data involved in your use of our services in order to be able to provide our contractual services. This includes in particular our support, correspondence with you, invoicing, and fulfillment of our contractual, accounting and tax obligations. Accordingly, the data is processed on the basis of fulfilling our contractual obligations and our legal obligations.

  1. Administration, financial accounting, office organization, contact management

    We process data in the context of administrative tasks as well as the organization of our business, and compliance with legal obligations, such as archiving. In this regard, we process the same data that we process in the course of providing our contractual services. The processing bases are our legal obligations and our legitimate interests.

  1. Direct marketing in the context of a customer relationship

    Insofar as you have also given us separate consent to process your data for marketing and advertising purposes, We are entitled to contact you for these purposes via the communication channels you have ticked in this consent.

Your Rights and Privileges

  1. Privacy rights

    Under the DPC and GDPR, you can exercise the following rights:

  • The right to access – You have the right to request copies of your Personal Data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your Personal Data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your Personal Data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your Personal Data, under certain conditions.
  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you have any questions, please contact us.

  1. Updating your information

    If you believe that the information we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.

  1. Withdrawing your consent

    You can withdraw consent you have given at any time by contacting us.

  1. Access Request

    In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.

  1. Complaint to a supervisory authority

    You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The supervisory authority in Italy is the Italian Data Protection Authority, Garante per la protezione dei dati personal, Piazza Venezia 11, 00187 Rome, ( However, we would appreciate the opportunity to address your concerns before you contact the Garante per la protezione dei dati personal or any other supervisory authority.

Does this policy change?

We may update our Privacy Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use your Personal Data. We recommend that you check here periodically for any changes to our Privacy Policy. This Privacy Policy was last updated on Saturday, 02. December 2023.

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