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The One Atelier - Qingdao

A marketing campaign to present a residential development in the hearth of Qingdao,China
23011 The One Atelier TOA Eye Level08 Autumn

A visual marketing campaign focused on residential buildings and a wonderful new public realm

2023

The One Atelier planned a campaign to highlight the new development's strong connection to nature and its surroundings. Material choice and landscape design were crucial in bringing the design to life.

The Client carefully chose materials that reflect the local heritage, making a connection to the city. Additionally, TOA designed a landscape with thoughtfully selected plants that will enhance the public square and create a new green heart for the development.

The play of lights with a warm and welcoming atmosphere, helpes to set the right tone for these digital illustrations.

23011 The One Atelier TOA Eye Level01 Street Corner

Working on this project involved creating unique imagery for two design options. 

Our challenge was to produce CGIs that showcased the best features of each design, including materials, public spaces, and the connection with the sea.

We began with a wide range of initial sketches, which deepened our understanding of the project's potential. This exploration process allowed us to bring out the project's best aspects.

In the final set of illustrations, we included animations, 360-degree explorations, and an extensive collection of drafts to comprehensively present the project

Our Sketches

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